LOGOS & TRADEMARKS
Trademarks (Logos, Signets) belong to the most poignant visual statements
we know today. They reflect in a highly concentrated manner the identity
of the corporation they represent. They reduce the attitude, the philosophy
of a corporation, a party or any kind of institution into a single symbol.
A statement is made.
Trademarks should make a product, a project, an idea unforgettable and produce pictures within the viewer which he will recall under similar circumstances. With a logo, integrated into a comprehensive concept, in combination with other means of design, e.g., type and color, directed information can be imposed.
Important for the success of a mark, a logo is - besides of its graphic quality - the amount of distribution. The more a sign is seen, the more it is committed to memory.