DESIGN CONCEPT OERTEL (1)
Logo & Basics
Oertel Hoch- und Tiefbau is an old builders and contractors business in Berlin covering all branches of the trade. Until 1992 all printed materials were "designed" by their printer, but with the reunification of Germany, when their area of operations was expanding substantially as well as their competition, they felt the need for a strong visual identity.
Yellow was Oertel's traditional identifying color, so it was made a main constraint for the new concept. The logo, designed with strong, stabile letters has yellow squares alike bricks underlining the company's name.